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Supreme Float

Floating Therapy Studio

CLIENT OVERVIEW

SUPREME FLOAT is a luxury floatation therapy studio offering sensory deprivation tank experiences to promote relaxation, recovery, and mental clarity. Located in a bustling metropolitan area, the studio caters to wellness-conscious individuals, athletes, creatives, and professionals seeking mental reset and physical recovery.

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The studio needed a website that would both educate potential clients on the benefits of floating and serve as a seamless booking and brand experience hub.

A person is seen from behind, sitting in a glowing blue sensory deprivation tank with the lid partially open.
Two people float on their backs in a brightly lit blue pool within a dimly lit, cave-like room with textured walls and ceilin

PROJECT GOALS

  • Create a clean, spa-like digital experience that reflects the calming essence of floatation therapy

  • Educate first-time users about what floating is and why it matters

  • Drive online bookings and gift card purchases through clear conversion paths

  • Highlight amenities, packages, testimonials, and client success stories

  • Ensure mobile-first, fast-loading, and SEO-optimized performance

A person floats inside an open, egg-shaped sensory deprivation tank with green light patterns projected on its interior, whil

TARGET AUDIENCE

  • Wellness enthusiasts looking for new forms of stress relief

  • Athletes and physical therapy clients exploring muscle recovery options

  • High-performance individuals (CEOs, creatives, students) seeking mental clarity and calm

  • People experiencing burnout, anxiety, or insomnia seeking non-invasive wellness therapies

Image by Haley Phelps

RESEARCH & DISCOVERY

My process began with:

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  • In-depth client interviews to align the brand’s voice, values, and vision

  • Competitive research of high-end float and wellness studios around the world

  • User flow analysis to reduce friction in booking, learning, and navigating the site


Key insights:

  • Most first-time users had no prior knowledge of floating therapy

  • Education needed to be friendly, simple, and science-backed

  • Mobile accessibility was essential, with over 65% of users browsing on smartphones

Image by Jernej Graj
Image by Jovan Vasiljević

RESULTS

  • Online bookings increased by 78% in the first three months

  • Mobile bounce rate dropped by 55% after launch

  • Email sign-ups for first-time floaters grew by 64% with incentive-based forms

  • The studio now ranks in the top 3 Google results for local search terms like “float therapy near me”

Image by Logan Stone

Client Feedback

“We wanted a website that felt like our space—peaceful, elegant, and healing. The design captured that perfectly, and our bookings have taken off. Clients now walk in saying ‘your website sold me.’ That’s exactly what we hoped for.”


Natalie Chen, Co-Founder, SUPREME FLOAT

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