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KARANA YOGA

Yoga Studio 

CLIENT OVERVIEW

KARANA YOGA is a serene, community-focused yoga studio that blends ancient philosophy with modern mindfulness practices. Rooted in the Sanskrit term “Karana,” meaning cause or reason, the studio encourages purposeful movement and intentional living. With an expanding student base and a growing calendar of in-person and online classes, KARANA YOGA needed a website that reflected its calming energy while enabling digital transformation.

A woman in a black sports bra and grey leggings performs a yoga pose, kneeling on one leg with the other extended, reaching o
A woman in a pink sports bra and dark leggings kneels on a yoga mat with her hands in a prayer position and eyes closed, medi

PROJECT GOALS

  • Reflect the studio’s brand and mission through a warm, welcoming, and minimal design

  • Make class schedules, instructor bios, and memberships easy to access

  • Enable seamless online booking for both in-person and virtual classes

  • Highlight KARANA YOGA’s holistic offerings: workshops, retreats, and wellness blog

  • Optimize for mobile, given that 70%+ of traffic was expected from mobile users

Three women in athletic wear are performing the Warrior II yoga pose on yoga mats in a bright room with marble-patterned wall

TARGET AUDIENCE

  • Wellness seekers aged 25–55 with an interest in yoga, meditation, and mindfulness

  • Local community members seeking a consistent yoga practice

  • Remote practitioners looking for guided classes and live-streamed sessions

  • Health-conscious professionals balancing work-life harmony

A woman in a pink sports bra and dark leggings holds a plank position on a yoga mat.

RESEARCH & DISCOVERY

I began with:

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  • User surveys with current members to understand digital needs

  • Market research on competitor yoga studios and wellness brands

  • Moodboarding sessions with the studio founder to capture emotional tone


Key takeaways:

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  • Users value clarity and ease of booking over visual complexity

  • Calming colors and intuitive UX are essential to mirror the in-studio experience

  • Highlighting community stories and teacher presence builds trust

A woman in a white sports bra and light leggings sits in a lotus yoga pose with her eyes closed, meditating, with candles and
Four women in athletic wear are gathered in a bright room with a marble-patterned wall; one stands holding a rolled yoga mat,

RESULTS

  • Website traffic increased by 120% in the first 90 days post-launch

  • Online bookings rose by 68%, particularly for virtual sessions

  • Mobile conversion rate improved by 47% due to simplified navigation

  • Email list grew by 35% via targeted CTAs on blog and homepage

A woman in a pink sports bra and dark leggings performs a cobra yoga pose on a yoga mat, arching her back and looking upwards

Client Feedback

“The KARANA YOGA site now feels like an extension of our studio space—calm, clean, and welcoming. Clients love how easy it is to book classes and connect with instructors. It’s brought new life to our online presence.”


Anya R., Studio Founder & Lead Instructor

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