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Ink & SOUL

Tattoo Studio 

CLIENT OVERVIEW

INK & SOUL is a boutique tattoo studio located in a vibrant urban neighborhood, known for its artistry, custom designs, and deep client relationships. The studio emphasizes storytelling through ink, with a mission to blend creativity, personal expression, and soulful aesthetics in every piece.

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As the studio grew in reputation, they recognized the need for a digital presence that reflected their ethos and showcased their artists’ portfolios with impact.

A male tattoo artist with extensive neck and arm tattoos, wearing black gloves, focuses intently while tattooing a person's a
A smiling woman with curly hair and visible arm tattoos stands confidently, with a tattoo workstation and lamp behind her.

PROJECT GOALS

  • Create a visually website that reflects the emotional and artistic depth of the brand

  • Provide a platform to showcase artist portfolios and styles

  • Make it easy for clients to book consultations or appointments

  • Highlight studio culture, hygiene standards, and client stories

  • Ensure mobile responsiveness and intuitive navigation

A close-up shot shows a person holding a large ring light, illuminating a tattooed arm reaching out from the right side of th

TARGET AUDIENCE

  • First-time tattoo seekers looking for guidance and inspiration

  • Experienced tattoo enthusiasts seeking high-end custom work

  • Creative professionals interested in meaningful, artistic tattoos

  • Local and out-of-town visitors drawn to the studio’s unique aesthetic

Close-up of gloved hands holding a tattoo machine, actively tattooing intricate line work on a person's forearm, which alread

RESEARCH & DISCOVERY

My  discovery phase included:​

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  • User personas based on interviews with past and potential clients

  • Competitor analysis of local and international tattoo studios

  • Visual trend research across tattoo, art, and lifestyle websites

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Key insights:​

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  • Visitors want to feel inspired and confident in their artist choice

  • Portfolios need to be front and center, with minimal distractions

  • Clear CTAs for booking, contact, and consultation drive conversions

A gloved hand dispenses red tattoo ink into small cups on a black surface next to various tattoo needles and equipment.
Full Body Tattoo

RESULTS

  • Average session duration increased by 73% within the first 60 days

  • Portfolio views per session doubled, indicating stronger engagement

  • Online bookings increased by 60% in the first quarter

  • Organic search traffic improved by 45% due to optimized artist pages

Tattoo Artist at Work

Client Feedback

“This site finally feels like us. It's moody, soulful, and elegant. We’ve had clients mention how they felt a connection just from visiting the website. The booking system alone has changed our day-to-day.”


 Sarai Mendez, Founder & Lead Artist, INK & SOUL

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