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HATS & MASKS

A powerful E-Commerce Site.

CLIENT OVERVIEW

Hats & Masks is a niche e-commerce brand specializing in stylish headwear and protective face masks. With an increasing demand for fashion-forward and functional accessories, the company sought to launch a modern online store that could cater to a global customer base with a seamless shopping experience.

A person in a dark hoodie and a New York Yankees cap stands with their head down, leaning against a chain-link fence in a dim
A person wearing a dark, oversized hoodie with the hood pulled over their head, obscuring their face, stands against a plain

PROJECT GOALS

  • Design a visually appealing, mobile-responsive e-commerce website

  • Create a streamlined user journey from landing to checkout

  • Highlight the brand’s dual product lines: hats and masks

  • Integrate secure and scalable payment and inventory systems

  • Reflect a brand identity that merges safety with fashion

Person in black squats by water, looking down, on a concrete structure.

TARGET AUDIENCE

  • Fashion-conscious individuals aged 18–35

  • Urban professionals and commuters

  • Festival-goers and travelers

  • Health-aware consumers seeking stylish protective gear

A person wearing a camouflage bucket hat and a dark hooded jacket stands in the rain, with water droplets visible on their cl

RESEARCH & DISCOVERY

  • Fashion-conscious individuals aged 18 – 35

  • Urban professionals and commuters

  • Festival-goers and travelers

  • Health-aware consumers seeking stylish protective gear

A person is largely silhouetted against a white background, wearing a dark hoodie with the hood up, a baseball cap, and what
Two figures are partially obscured by smoke or fog in a black and white image. The figure in the foreground wears a cap, has

RESULTS

  • Page load time improved to under 2 seconds

  • Bounce rate reduced by 38%

  • Conversion rate increased by 52% in the first three months

  • Mobile traffic accounted for 68% of total visits, affirming the importance of our responsive design

A person wearing a dark, oversized hoodie with the hood pulled over their head, obscuring their face, stands against a plain

Client Feedback

“We were blown away by how the final design captured our brand. The team created not just a store, but an experience that our customers love. The increase in conversions says it all.”


 Jamie Li, Founder of Hats & Masks

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